Google Ads management for a pressure washing company
Search is the one channel where the customer has already decided. Nobody types "driveway cleaning near me" out of curiosity. That intent is why three tight ad groups, concrete, house washing and roof cleaning, on exact and phrase match, beat every clever idea in this trade.
Expect $15 to $35 per call on concrete terms, $20 to $45 on house washing, and $35 to $80 on roof cleaning where the ticket runs $500 to $1,100. The mistake nearly every owner makes is broad match on the words pressure washing, which buys equipment shoppers, job hunters and people writing a business plan. A proper negative list on day one usually removes a quarter to two fifths of the spend.
After two weeks on $30 to $50 a day you should have a clean search terms report, a tracking number on every click, and cost per call inside those ranges. The Google Ads guide carries the full keyword and negative list.