Analytics and reporting for a pressure washing company
Most washers judge marketing by how the month felt. That is why campaigns get killed in week three and why the channel that actually books work sometimes gets cut. You need one page, updated weekly, showing calls, form fills, cost per lead, booked jobs and revenue by channel.
The mechanism is a separate tracking number for each channel: one on Google Ads, one on the Google Business Profile, one on the site, one on the truck and yard signs. Every ring is then attributed on its own, without anyone having to ask a customer how they heard about you, which they answer wrong about half the time anyway.
By the end of two weeks you have the numbers running live and a first honest read on them. Some of it will annoy you. Owners regularly discover that their most expensive channel books the least, and that the yard sign number rings more than anyone expected.